But that's mostly hidden by the strap (as is the sapphire display window). Of course, because this is a limited edition (7,007 pieces being made some habits do die hard) there is some custom engraving on the caseback, reading "SPECTRE" and the numbered edition. Otherwise, it's the same 41mm case, same lovely mixture of polished facets and brushed caseband, same unguarded crown, and of course the same co-axial, antimagnetic (to 15,000+ gauss) caliber. Never mind spying Omega understands that Bond is all about theatre, about grand gestures and small details. The message was clear: James Bond's watch does not travel second class. When Omega sent the Seamaster 300 Master Co-axial Chronometer that Daniel Craig will wear in next month's SPECTRE, it came in its full presentation box, complete with three-digit combination lock (no prizes for guessing what the code was), Omega-logo push-button clasp and a fair amount of what can only be described as "new car smell". If you doubt this at all, consider this: most watches that are delivered to QP Towers for us to pore over, photograph and review, come in pretty mundane plastic and polystyrene packaging - even the six-figure ones. It's right up there with, oh, I don't know - watches that have been approved by NASA and worn on the moon. Forget watches worn by racing drivers, or actors, or even actors who were also racing drivers - this is bigger. As marketing associations go, making the watch that James Bond wears is pretty much the most powerful there is.
0 Comments
Leave a Reply. |